Scottish capital tops ‘smart’ commuter list

April 15 2015  

Scottish capital tops ‘smart’ commuter list
Edinburgh boasts the highest proportion of commuters using smart transportation services of any major UK city.
A report launched this week by transport management specialist Xerox has revealed that 88% of travellers in the Scottish capital make use of internet and mobile application services to locate, track and pay for transport.
“Our aim is to make transport in Edinburgh as free-flowing and accessible as possible while maintaining a safe and attractive atmosphere for pedestrians, cyclists and visitors,” said Edinburgh transport convener Lesley Hinds.
“Mobile technology, from cashless parking apps to live online updates for Lothian Buses services, is helping to achieve this by allowing commuters to make smarter transport choices, so it’s great to hear we are making the most of it,” she added.
The report’s Smart Commuter Index also includes London (87%), Brighton & Hove (85%), Glasgow (82%) and Manchester (82%) within the top five.
Scores represent net usage of mobile applications for buying tickets, viewing departure times, viewing live traffic, comparing transportation services, topping up travel cards, viewing maps and directions, and locating and paying for parking, cycle hire and taxi hire.
The report also shows that 64% of the total respondents use internet and mobile applications for viewing maps and directions, making this the most common transport function for these technologies.
However locating (45%) and paying for parking spaces (36%) are the top two applications that respondents said they would be interested in using in the future.
Among Xerox’s conclusions is that “accurate information and open data are becoming prerequisites for intelligent mobility”.
(Photo: Daniel and licenced for reuse under Creative Commons Licence)

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