Low cost safety interventions championed by report

July 1 2015  

Low cost safety interventions championed by report
Britain’s highest risk road could see 45 fewer deaths and serious injuries over the next 20 years if “simple but effective” safety measures were introduced, according to a report.
The Road Safety Foundation says that spending £3M to improve conditions on a 19km stretch of the A285 between Chichester and Petworth in West Sussex (pictured) could deliver an economic return of £11M. Installing rumble strips alongside road edges, central lane hatching and creating clear zones around roadside hazards are among the suggested interventions.
“Serious road crashes are expensive and interventions are often simple and effective,” says report author Caroline Moore. “As central Government increasingly devolves responsibility for the cost of health and long term care there are now new reasons for local authorities to study the cost of road crashes on their road network.”
Britain’s most improved road is named in the report as the A404 in Buckinghamshire between Amersham and the M25. The report says that a series of “low cost and straightforward” measures including resurfacing, improved road markings and lowering speed limits helped cut fatal and serious crashes involving vehicle occupants by 88% and saw pedestrian deaths and injuries fall from four to zero between 2010 and 2012.
The report adds that half of road deaths are concentrated on just 10% of busy main roads outside towns and cities. It also lists the costs and value benefits of introducing a series of road safety interventions.
(Photo: Google Maps)

Return to news listing